Event samenvatting van Friends of Search 2022

In this episode I talk to the following speakers about their presentation on the stage at Friends of Search 2022 in Amsterdam:

Arend de Ruiter & Jeroen Maaijen:
Panel: How to reach the ‘post-pandemic’ Workday Consumer

Mike Ryan:
Ditch ROAS; alternatives for more accurate PPC results

Andrew Lolk:
Performance Max: the good, the bad and the ugly?

Simo Ahava:
Server-side tracking – Myth of the cookieless future

Frederick Vallaeys:
3 Ways Modern PPC Management if Different From Before

Rodney Ip:
Maximizing performance with Google Ads newest campaign type – Performance Max

Annelies Schreuder-Hoogveld:
Case bol.com: going multilingual within e-commerce SEO

Barry Adams:
(Almost) Everything you need to know about crawling, indexing and especially rendering in Google

Gijs van Eysden & Luuk Kapteijns:
Drive Growth in a changing privacy ecosystem

Tomek Rudzki:
How to sabotage your SEO? 10 examples of technical SEO fails

Lily Ray:
The State of E-A-T in 2022

Bas van den Beld:
Changes in search industry

Aleyda Solis:
SEO reporting for Success – Rethinking your SEO reports to better communicate & influence change.

Jordan Francis:
Hypercompetitive keywords: how we stick to the top of SERPs