Olaf Kopp: How entities have changed SEO

In this episode of the Inbound4Cast Olaf Kopp from Aufgesang GmbH talks about how entities have changed SEO.

• What is semantic search?
• Whare are entities?
• The switch from strings to things from 2013
• The evolution of AI, related to entities in search
• How are entities impacting SEO today?
• Can we compare entities and links for SEO?
• What is a strong entity?
• How E-E-A-T is related to entities
• The difference between document level and entity level SEO
• Is entity building a thing?
• Why should you become a strong entity?
• Can you measure the strength of an entity?
• Insights from Google patent research
• Real people who train the OpenAI GPT model
• Microsoft vs. Google