Gemma Houghton – The Secret to Scaling Your Company Successfully Internationally

In this episode of the Inbound4Cast Gemma Houghton talks about The Secret to Scaling Your Company Successfully Internationally.

Topics we cover:

• What are some common mistakes companies make when expanding internationally?
• How important is localization and translating content for international audiences?
• What kind of research should companies do before entering a new international market?
• How can companies connect with local audiences on social media internationally?
• What are some differences in how international audiences use and interact with social media?
• How can companies manage social media and be “always on” when targeting multiple countries?
• What are some ways to adapt messaging and content for international audiences?
• How important are visuals and images in localized content?
• What role does native expertise and input play in creating effective localized content?
• What are some budget-friendly ways to start localizing content for a new market?
• How can companies repurpose content from live sessions and events for international audiences?
• What makes an appealing location for hosting international marketing events?
• How can companies build awareness and boost their brand through hosting events?
• What are some key factors in promoting international marketing events successfully?
• How important is researching your target audience before expanding to a new market?
• What are some effective research methods for gaining insights into new international markets?
• What are some differences in B2B marketing internationally vs domestically?
• How can companies avoid getting distracted by “shiny new things” and stay focused on marketing fundamentals?