Friederike & Aleksandra: Why your Customer Experience program will fail

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This podcast is recorded on: 09-01-2023

In this episode of the Inbound4Cast Friederike Niehoff (freelance cx manager) and Aleksandra Pilniak (customer centric culture manager at Kramp) share great insights about why customer experience programs fail.

  • Is there too much focus on marketing to get new customers for B2B companies?
  • What is customer experience?
  • Why is a customer experience focus important for B2B companies?
  • About the two different approaches (the brain and the heart) for CX
  • Improve the happiness of your employees
  • Prove the CX Business Case
  • The Competitive Advantage of Authenticity
  • Get Leadership Commitment
  • How to start with CX?

You can order their book here.

Een podcast van Jerrel Arkes over organisch groeien voor B2B bedrijven.

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