Bogdan Babyak – How to grow your B2B SaaS company organically

In this episode of the Inbound4Cast, I talk to Bogdan Babyak (CMO at SE Ranking) about B2B marketing and organic growth for SE Ranking.

– The importance of a SEO platform

– Tracking Google rankings for Search Generative Experience

– Which marketing goals and KPIs are important for SE Ranking?

– Which content formats and tactics work for SE Ranking?

– What does the content creation process look like at SE Ranking?

– How does SE Ranking generate leads?

– How does SE Ranking generate a strong brand?

– How does SE Ranking utilize influencers?

– What change occurred in SE Ranking’s focus over time?