#160 Mike Rhodes & Frederick Vallaeys – Integrating AI in your way of working

In this episode of the Jerrel Arkes Podcast, host Jerrel Arkes and co-host Mark Grasmayer talk with two experts about AI and PPC: Mike Rhodes (former owner of one of Australia’s largest independent agencies, now AI tool developer) and Frederick Vallaeys (ex-Googler and Silicon Valley veteran) at Friends of Search in Amsterdam.

The guests share their vision on how AI is transforming the marketing landscape. They discuss why keywords and landing pages might disappear, how marketers can best experiment with AI tools, and why it’s important to focus on experimenting and iterating rather than perfect prompting.

They also explore the future of search and advertising, with experts expecting conversational AI to play an increasingly important role in the customer journey. The episode concludes with a discussion about the growing importance of personal branding in an AI-driven world.

80/20 Agent (mentioned in the episode by Mike)

Optmyzr (the company from Frederick)