What Makes People Fall in Love with Someone Who Doesn’t Exist?

I’m building an AI influencer named BoxxBoxx. A blonde woman in a black racing suit who makes music for Formula 1 fans. She doesn’t exist, but I want people to care about her anyway. That’s why I drove to West Friesland to pick up Patrick Kicken. He’s my first guest in this new podcast series. […]
Content Strategy Updates and Process Improvements

In this update on my AI Influencer journey, I’m sharing key developments in how I’m creating and distributing content for BoxxBoxx, my AI Formula 1 influencer. From music production shifts to exciting breakthroughs in content creation tools, there’s plenty happening behind the scenes. Shifting My Music Strategy I’ve decided to pivot my music approach to […]
Building My Formula 1 AI Influencer: The BoxxBoxx Journey

Creating an AI influencer is a fascinating blend of creativity, technology, and strategy. As I continue developing BoxxBoxx, my blonde, race-suit-wearing Formula 1 AI influencer, I want to share my progress, challenges, and learnings. Why Formula 1? The decision to focus on Formula 1 was straightforward for me. Unlike other sports that don’t particularly interest […]
Creating an AI Influencer: My Formula 1 Passion Project

Hoe marketeers AI-tools verbinden
#162 Wil Reynolds – AI Search Engines – how to adapt

In this episode, Jerrel and Wil dive deep into the evolving landscape of SEO, AI search engines, and Generative Engine Optimization (GEO).
#161 Lily Ray – AI overviews, AI content and E-E-A-T

Lily Ray shares her expertise on EEAT, Google’s algorithm updates, and the impact of AI on search results.
#160 Mike Rhodes & Frederick Vallaeys – Integrating AI in your way of working

A talk with two experts about AI and PPC: Mike Rhodes (former owner of one of Australia’s largest independent agencies, now AI tool developer) and Frederick Vallaeys (ex-Googler and Silicon Valley veteran)
#159 Rand Fishkin – The end of website traffic – living in a zero-click world

Rand Fishkin reveals why traffic-focused marketing is dying and what’s next in this eye-opening conversation at Friends of Search Amsterdam 2025.
Kitty Newman – AI & SEO – BrightonSEO 2024

This episode is part of a series with Jeroen Stikkelorum from SEO Mastermind, during BrightonSEO in April 2024. In this episode: Kitty Newman.