#162 Wil Reynolds – AI Search Engines – how to adapt

In this episode, Jerrel and Wil dive deep into the evolving landscape of SEO, AI search engines, and Generative Engine Optimization (GEO). Wil shares his experience and perspective on optimizing for AI search, emphasizing the importance of focusing on answering customer questions over chasing algorithmic trends. They discuss practical approaches to tracking brand visibility, influencing language models, and how traditional SEO tactics compare and contrast with the latest techniques for AI-driven search engines. Jerrel and Wil openly explore the ethical considerations of SEO tactics, experimentation in influencing AI search results, and the necessity of transparency in an emerging field fraught with hype. Recorded at Friends of Seach in Amsterdam.